PATAGONIA AD BRIEF
I created an Instagram reel ad for Patagonia. I was interested in showcasing a serene, vacation-like advertisement for an outdoors, nature enthusiast, eco friendly clothing brand. They’re popular for their shirts with vector graphic designs on the back with their logo, hats, and their sweatshirts and wanted to bring a similar cell shade look to bring it closest to their brand.
Process Book


Storyboards




Photo Bash



Type




Line Drawing




Comps




FINALS
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